University of Connecticut University of UC Title Fallback Connecticut

UConn Alums Living the Sweet Life as Founders of FroyoWorld

Brothers Willam Bok '08 (CLAS), left, and William Bok '04 (BUS), owners of Froyo World at Storrs Center on July 23, 2013. (Peter Morenus/UConn Photo)

Brothers Willam Bok ’08 (CLAS), left, and William Bok ’04 (BUS), owners of Froyo World at Storrs Center on July 23, 2013. (Peter Morenus/UConn Photo)

As kids, UConn alumni Dennis ’04 (BUS) and William Bok ’08 (CLAS) were self-described troublemakers. Today, they’re enjoying the sweet life as entrepreneurs and founders of FroyoWorld – Connecticut’s first self-serve frozen yogurt chain.

Since its launch in the summer of 2010, the chain has grown to 18 locations, including the recently opened FroyoWorld in Storrs Center, just off campus at 1 Dog Lane. The chain is expected to expand to 50 or more locations by the end of 2013, according to William, the younger of the two Bok brothers. In the past year, FroyoWorld has experienced a whopping 600 percent growth.

The Boks credit UConn – and specifically the Student Support Services program in which they both participated – with helping them achieve such success. SSS provides advising, academic support, and advocacy for first-generation, low-income, and/or underrepresented students at UConn.

Read more at UConn Today.

 


More News Stories

Upcoming Events